Jennifer Viale established Bella Vita in 2000. After working for The Gap & Banana Republic in Visual Merchandising she decided to leave the corporate world and open her own business. Bella Vita specializes in unique and one of a kind merchandise with a mix of new and vintage items. Featuring local and independent designers has become very important to Jennifer - she love being able to tell her customers about each and every item in the shop. Her love for children's merchandise started around the time her daughter Olivia was born. She prides herself in offering a great selection of merchandise for each season.