Lola and the Boys at Bella Vita
Lola and the Boys is a Chicago-based children's clothing brand founded in 2016 by model-turned-entrepreneur Irina Ovrutsky. Inspired by her three children (daughter Lola and sons Shia and Julian), each collection is a love letter to the joy and whimsy of childhood.
What started as a passion project has grown into one of the most recognizable names in kids fashion. Irina's background in modeling gave her an eye for design and quality, but it was her experience as a mother that shaped the brand's philosophy: kids deserve clothes that are as fun and expressive as they are.
Irina's vision? "I want kids to have fun in the clothes and feel good in them, to express their personalities and know that it's okay to be a little extra."
Today, Lola and the Boys has become a favorite among fashion-forward families and celebrity kids alike, from Blue Ivy to Jojo Siwa. With their signature mix of sequins, rainbows, tulle, and bold graphics, these pieces prove that kids' fashion can be both outrageously fun and beautifully wearable.
The Lola and the Boys Aesthetic
Lola and the Boys has a signature look that's instantly recognizable: bold graphics, sequins that catch the light, rainbow palettes, and tulle that adds drama without being fussy. These are pieces that feel special without being precious, the kind of clothes kids reach for on their own because they genuinely love wearing them.
The brand's aesthetic walks a fine line between playful and polished. You'll find sequin bomber jackets paired with graphic tees, tutu dresses that work for both birthday parties and everyday adventures, and statement sweatshirts that make getting dressed in the morning actually exciting. It's fashion-forward without being overly trendy, which means pieces stay relevant season after season.
What sets Lola and the Boys apart is the "a little extra" philosophy. These aren't basics, they're the pieces that make an outfit. Whether it's a sequin heart on a sweatshirt, a rainbow stripe down the side of joggers, or a tulle overlay on a dress, there's always a detail that makes kids feel like they're wearing something special.
What Makes Lola and the Boys Special?
Playful designs with premium quality: Every piece balances high-fashion aesthetics with kid-friendly comfort. The sequins are securely attached, the fabrics are soft and breathable, and the construction is built to survive real childhood. These aren't just clothes, they're confidence boosters that hold up through playground adventures, dance parties, and everything in between. Parents love that the quality justifies the price, and kids love that they actually want to wear them.
Versatile style for any occasion: From playground adventures to formal events, Lola and the Boys designs transition seamlessly between occasions. A sequin bomber jacket works over a graphic tee for school or dressed up for a party. Tutu dresses are fancy enough for special events but comfortable enough that kids ask to wear them on regular Tuesdays. Their pieces are cool enough for everyday wear and special enough for those memorable moments, which makes them incredibly practical despite the bold aesthetic.
Unisex and girl-specific options: Lola and the Boys offers both unisex pieces (graphic tees, joggers, hoodies) and girl-specific styles (tutu dresses, sequin skirts, statement tops). The range spans babies through tweens, so siblings can coordinate or kids can grow with the brand. It's one of the few designer kids clothing brands that truly works for multiple ages and styles.
Who Is Lola and the Boys For?
Lola and the Boys kids clothing works for families who want their children to have a voice in what they wear. These are pieces for kids who love bold colors, sparkle, and standing out. They're for parents who appreciate quality and design but don't want their kids dressed like miniature adults.
The brand spans babies through tweens, with sizing that's generous and forgiving. Whether you're shopping for a toddler who's obsessed with rainbows, a kindergartener who wants to wear sequins every day, or a tween who's developing their own sense of style, Lola and the Boys has something that will resonate.
These pieces also make exceptional gifts. The packaging is beautiful, the designs are memorable, and kids genuinely get excited when they open them. Grandparents, aunts, and family friends love Lola and the Boys because it's the gift kids ask for by name.
Where to Shop Lola and the Boys
We carry Lola and the Boys at both Bella Vita Oakland and Bella Vita Seattle, with selection varying by location and season. You can also shop the full collection online at bellavitahome.com.
Whether you're looking for a statement piece for a special occasion or everyday clothes that make getting dressed fun, Lola and the Boys delivers. Come see why kids and parents keep coming back for more.