About Lola and the Boys

Lola and the Boys is a Chicago-based children's clothing brand founded in 2016 by model-turned-entrepreneur Irina Ovrutsky. Inspired by her three children; daughter Lola and sons Shia and Julian, each collection is a love letter to the joy and whimsy of childhood.

Irina's vision? "I want kids to have fun in the clothes and feel good in them, to express their personalities and know that it's okay to be a little extra."

Today, Lola and the Boys has become a favorite among fashion-forward families and celebrity kids alike, from Blue Ivy to Jojo Siwa. With their signature mix of sequins, rainbows, tulle, and bold graphics, these pieces prove that kids' fashion can be both outrageously fun and beautifully wearable.

What Makes Lola and the Boys Special

Playful Designs, Premium Quality  
Every piece balances high-fashion aesthetics with kid-friendly comfort. These aren't just clothes,  they're confidence boosters.

Versatile Style
From playground adventures to formal events, Lola and the Boys designs transition seamlessly between occasions. Their pieces are cool enough for everyday wear and special enough for those memorable moments.

Shop our curated selection of Lola and the Boys at Bella Vita