Celebrate Small Business Saturday in Oakland

This holiday season, you have the power to make a real difference in your community. As you begin your gift search, consider looking beyond the big-box retailers and online giants. Small Business Saturday, happening on November 29, 2025, is the perfect opportunity to discover the incredible local shops that make Oakland unique. By choosing to shop small, you not only find one-of-a-kind presents but also support the local economy and the passionate entrepreneurs behind these businesses.

This year, we invite you to explore the vibrant College Avenue, a hub for some of the best local shopping in the East Bay. We've curated a list of must-visit destinations where you can find unique holiday gifts in Oakland. Get ready to support local businesses and find treasures for everyone on your list.

Why Local Shopping on College Avenue Matters

When you spend your money at a local store, a significant portion of it stays within your community. This helps fund local services, create jobs, and build a more resilient local economy. Beyond the economic benefits, shopping locally offers a more personal and enjoyable experience. You get to interact with knowledgeable owners, discover handcrafted items, and feel connected to your neighborhood.

College Avenue in Oakland perfectly embodies this spirit. It's a walkable, charming street lined with independent boutiques, each offering a carefully selected collection of goods. Let's take a stroll down the avenue and peek inside some of our favorite spots.

Bella Vita: Unique Styles for Women and Children

Bella Vita stands out as a vibrant women’s clothing boutique in the heart of College Avenue, offering thoughtfully curated fashion for every stage of life. Dedicated to high-quality, stylish pieces, this boutique goes beyond just women’s clothing—here, you’ll also discover an adorable selection of kids’ and baby apparel, making it a one-stop shop for families and gift-givers.

For holiday shoppers, Bella Vita offers a welcoming space where you can find the latest in women’s trends, charming outfits for little ones, and soft, cozy baby clothing that’s perfect for new arrivals. In addition to apparel, their shelves are filled with delightful toys that will bring joy to children on your gift list. Each item is carefully chosen for its blend of quality, comfort, and style. If you’re searching for a must-have holiday look, a memorable baby shower gift, or something fun and special for the kids, Bella Vita is a can’t-miss destination this season.

 

Tootsies Boutique: Playful & Chic Footwear

Every outfit needs the perfect pair of shoes, and Tootsies Boutique has you covered. This isn't your average shoe store; it's a destination for footwear that is both stylish and comfortable. With a focus on unique brands and exceptional quality, Tootsies offers a curated selection for the fashion-forward individual.

During the holidays, think about gifting a chic pair of ankle boots or cozy, stylish slippers. The friendly staff are experts at helping you find the right fit and style. Tootsies also carries a selection of fun socks and accessories, making it a great place to find stocking stuffers for the shoe lover in your life.

Nathan & Co.: Modern Gifts and Home Goods

Nathan & Co. is a modern-day general store filled with witty, well-designed, and wonderful things. It’s the kind of place where you can find a gift for everyone, from your quirky best friend to your minimalist brother-in-law. The store is packed with creative home goods, clever gadgets, and laugh-out-loud greeting cards.

As you hunt for unique holiday gifts in Oakland, make sure to browse their shelves. You'll discover everything from sleek barware and gourmet pantry items to engaging puzzles and books. Nathan & Co. excels at curating items that are both functional and fun, ensuring your gift will be a memorable one.

Lesley Evers: Vibrant and Versatile Apparel

Brighten up the winter season with a visit to Lesley Evers. Known for her bold prints and classic, flattering silhouettes, Lesley designs clothing that is joyful and easy to wear. All her textiles are designed in-house, and many of her pieces are made right here in Oakland, making this a truly local brand.

For the fashion enthusiast on your list, a Lesley Evers dress or top is a fantastic gift. The pieces are versatile enough for work, weekend, and special occasions. The shop also offers beautiful scarves and accessories that feature her signature patterns. Gifting a piece from Lesley Evers is like giving a wearable piece of art.

Esqueleto: Handcrafted & Antique Jewelry

Esqueleto is a gallery-like space that showcases a stunning collection of fine jewelry, artwork, and handcrafted objects. The name, Spanish for "skeleton," reflects the store's focus on the beauty of raw, natural forms. The selection features a mix of independent jewelry designers alongside carefully chosen antique pieces.

This is the place to go for a truly special, heirloom-quality gift. From delicate stacking rings to statement necklaces, each piece tells a story. The knowledgeable team can guide you through their collection to find a piece that perfectly matches the recipient's style. A gift from Esqueleto is an investment in artistry and lasting beauty.

Mercy Vintage: Curated Secondhand Style

For the person who loves style with a story, Mercy Vintage is a must-visit. This is not your typical thrift store. Mercy Vintage offers a highly curated collection of secondhand clothing, shoes, and accessories from desirable contemporary and designer labels. Each item is hand-selected for its quality, style, and relevance.

Shopping vintage is a sustainable way to give a unique gift. You might find a classic designer handbag, a perfectly worn-in leather jacket, or a one-of-a-kind dress from a bygone era. A trip to Mercy Vintage is a treasure hunt, with the prize a stylish, eco-friendly present that no one else will have.

Join the Movement This Small Business Saturday

This year, make your holiday shopping an adventure. Explore the incredible shops along College Avenue and discover the perfect gifts for your loved ones. By choosing to support local businesses in Oakland, you're not just buying a product; you're investing in your community and celebrating the creative spirit that makes our city so special.

So, on Saturday, November 29th, grab your reusable bags and head out to support these amazing local merchants. Enjoy a more personal, meaningful shopping experience and find gifts that will be cherished for years to come. #SmallBusinessSaturday