Discovering Greenwood Ave's Vibrant Small Business Scene
Greenwood Avenue in Phinney Ridge isn't just a street; it's the heart of one of Seattle's most charming neighborhoods. It’s a place where a strong sense of community blends with a lively, welcoming atmosphere. Strolling down this main artery, you feel a unique energy, a perfect mix of historic character and fresh, modern vibrancy. From families enjoying a sunny afternoon to friends catching up over coffee, Greenwood Avenue is a hub of activity and connection.
This guide is your personal invitation to explore what makes this street so special. We'll introduce you to some exciting new businesses that are adding fresh flavor to the neighborhood. We will also celebrate the beloved, long-standing shops and restaurants that have become the soul of Phinney Ridge. Get ready to discover your next favorite spot on Greenwood Avenue!
Fresh Faces on the Block: Meet Greenwood's Newest Businesses
The neighborhood is buzzing with new energy, thanks to a fantastic group of new businesses. Each one brings something unique to the community, adding more reasons to love Greenwood Avenue.
Bella Vita: Style for Everyone
Tucked in at 7315 Greenwood Ave North, Bella Vita, a women's and kids' clothing boutique, is a delightful addition for fashion lovers. This charming shop offers a thoughtfully curated collection of women's and kids' clothing. Forget overwhelming department stores; shopping here feels like browsing the closet of a stylish friend. The atmosphere is warm and inviting, making it a joy to find that perfect outfit or a special gift.
From trendy pieces to timeless classics, the selection is chosen with care. Bella Vita focuses on quality and style, ensuring you'll find something you adore for yourself or the little ones in your life. It's quickly becoming a go-to spot for locals looking to refresh their wardrobes with unique and beautiful finds.

Fortuna Italian Sandwiches: A Taste of Italy
Craving an authentic Italian sandwich? Look no further than Fortuna, located at 7619 Greenwood Ave. This spot is already making waves with its incredible menu of classic and creative sandwiches. The moment you walk in, the aroma of freshly baked bread and savory cured meats transports you straight to a deli in Italy.
Fortuna is all about high-quality ingredients. They pile their sandwiches high with premium prosciutto, mortadella, and fresh mozzarella, all layered on crusty, delicious bread. Whether you go for a classic like the caprese or try one of their signature creations, each bite is a burst of flavor. It’s the perfect place for a quick and satisfying lunch that feels like a treat.

Ben's Breads: Your Daily Dose of Delicious
Just off the main drag at 216 N 70th Street, Ben's Breads is the neighborhood's new haven for carb lovers. What started as a popular pop-up has now found a permanent home, much to the delight of locals who lined up for his artisan loaves. Ben's passion for baking is evident in every single product.
The bakery offers a mouthwatering array of sourdough loaves, crusty baguettes, and delectable pastries. The focus is on traditional methods and high-quality, locally sourced ingredients. Arrive early, because the most popular items sell out fast! Grabbing a warm loaf from Ben's Breads is the perfect way to elevate any meal and support a passionate local artisan.

Salad Party: Healthy Eating Made Fun
At 6820 Greenwood Ave, Salad Party is changing the game for healthy eating. This bright and cheerful spot makes it easy and exciting to eat your greens. They offer a menu of creative, chef-designed salads and bowls, or you can build your own from a vast array of fresh, vibrant ingredients.
Salad Party is all about making nutritious food that is also incredibly delicious. Think interesting combinations, flavorful house-made dressings, and high-quality proteins. It’s the ideal spot for a light yet filling lunch or a healthy dinner on the go. Finally, a place that makes you genuinely excited to have a salad for a meal!

Phinney Station: Community-Based Bar
At 7418 Greenwood Ave, Phinney Station is the exciting new kid on the block, and it’s already turning heads as a must-see destination in the Phinney community! Step inside and feel the buzz—this spot is made for lively gatherings, friendly faces, and memorable moments for everyone.
One of the biggest draws? Their fantastic fusion food cart, serving up “Korexican” fare, a delicious marriage of vibrant Korean and Mexican flavors that you absolutely have to try. Add to that a showstopping heated rooftop deck and a spacious patio area, and you have the perfect setup for group hangouts year-round, whether you’re soaking up the sun or looking for cozy vibes even in chillier months.
Phinney Station is all about inclusivity and a good time, welcoming families, big parties, your four-legged friends, and even outside food. It’s a place that invites both Seattle locals and new visitors to laugh a little louder, eat a little better, and always feel at home.

The Cornerstones of the Community: Beloved Local Staples
While new businesses bring excitement, it's the long-standing establishments that give Phinney Ridge its heart. These beloved spots have been serving the community for years, building loyal followings and becoming essential parts of the neighborhood's identity.
Terra Bella: A Green Oasis
For over two decades, Terra Bella at 7319 Greenwood Ave has been the neighborhood's urban garden sanctuary. This beautiful shop is filled with a stunning selection of indoor plants, unique pots, and garden-inspired gifts. Walking into Terra Bella feels like stepping into a lush, green oasis. The knowledgeable staff are always ready with friendly advice, helping both seasoned plant parents and beginners find the perfect green companion for their home. It's more than just a store; it’s a source of beauty and tranquility.
Herkimer Coffee: The Neighborhood's Living Room
Directly across the street at 7320 Greenwood Ave, Herkimer Coffee is a true neighborhood institution. As a local roaster, they take their coffee seriously, and it shows. This bustling cafe is a daily hub for residents, serving up expertly crafted espresso drinks and pour-overs. The atmosphere is always buzzing, with people meeting for work, catching up with friends, or simply enjoying a quiet moment. Herkimer has been a cornerstone of the community for years, fueling the neighborhood one delicious cup at a time.
Prost!: A Slice of German Cheer
Prost! at 7311 Greenwood Ave brings the spirit of a German biergarten to Seattle. This cozy pub is famous for its impressive selection of German beers on tap, served in authentic glassware. Paired with a menu of traditional bratwurst, pretzels, and schnitzel, it’s the perfect spot for a fun and festive outing. The communal wooden tables and lively atmosphere make it a fantastic place to gather with friends. Prost! has long been a favorite for its authentic charm and consistently great experience.
Phinney Books: A Haven for Readers
A true community treasure, Phinney Books at 7405 Greenwood Ave is everything a local bookstore should be. This cozy, well-curated shop offers a fantastic selection of books for all ages and interests. The passionate staff provides excellent recommendations, and the store hosts author events that bring the literary world to the neighborhood. In an age of digital everything, Phinney Books stands as a beloved testament to the power of a physical book and the joy of literary discovery.
Come Explore Greenwood Avenue
Greenwood Avenue is a perfect example of what makes Seattle's neighborhoods so special. The blend of exciting new ventures and cherished local mainstays creates a dynamic and inviting community. Whether you're a long-time resident or a first-time visitor, there's always something new to discover and an old favorite to revisit.
So next time you're looking for a great meal, a unique gift, or just a wonderful place to spend an afternoon, head to Greenwood Avenue. Grab a coffee, browse the shops, and enjoy the vibrant spirit of Phinney Ridge.