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Choosing to shop local is about more than just a transaction; it's about connecting with the community. Every time you step into one of Rockridge's independent stores, you’re greeted by passionate owners who have poured their hearts into curating a unique collection. You get to hear the stories behind the products and receive friendly, personalized service that you just can't find anywhere else.

This year, mark your calendars for November 29, 2025, and join the nationwide movement to #ShopSmall. Small Business Saturday is more than just a day for holiday shopping; it’s a celebration of the heart and soul of our communities. By choosing to spend your dollars at local establishments, you're not just buying a product—you're supporting a dream, sustaining a family, and investing in the unique character of your neighborhood. In Seattle, few places embody this spirit better than the vibrant Phinney Ridge, where Greenwood Avenue is lined with independent shops offering one-of-a-kind treasures.